Too sexy for his robe: this offending Sporting Index ad has been banned by the ASA as most likely to cause offense to ‘a significant number of Christians.’
The UK’s Advertising guidelines Authority (ASA) has prohibited a Sporting Index World Cup print ad, labeling it ‘seriously offensive’ and slamming it for linking gambling to prowess that is sexual. The ad that is offending an image of Rio de Janeiro’s Christ the Redeemer statue that had been modified to show Christ keeping a bottle of champagne with a bikini-clad girl draped around him. The words ‘There is a more exciting side to Brazil’ appeared in the bottom of the page, while additional text offered £500 in free bets.
While Paddy energy had unique way with the image during the Euro 2012 event, the ASA ended up being busy establishing an investigation after receiving 25 complaints about the ad, which starred in the City AM and Racing Post newspapers. One for the complainants ended up being the Christian organization Evangelical Alliance, which reported that the ad was likely to cause extensive offense.
Url to Sexual Aptitude
In its protection, Sporting Index said that the imagery had been chosen that it absolutely was digitally modified in a ‘light-hearted, funny and cartoon-like way,’ that was deigned to underline Rio’s reputation as a ‘city of fun. because it represents Rio de Janeiro and maybe not due to its spiritual significance, and included’